Privacy Policy

1. Who this policy applies to

This policy applies to anyone who visits fuelled.so or submits an enquiry through our contact form, regardless of where you are located. We serve clients in Canada, the United States, the United Kingdom, and the European Union, and we take our obligations under applicable privacy laws seriously — including Canada's Personal Information Protection and Electronic Documents Act (PIPEDA), the EU General Data Protection Regulation (GDPR), and the UK GDPR.

2. Information we collect

Contact form submissions

When you submit our contact form, we collect the information you provide: your name, company or agency name, email address, monthly budget selection, and any optional message. We also collect which page you submitted from (agencies or brands) so we can respond in context.

Analytics data

We use Google Analytics 4 to understand how visitors use this site. Google Analytics collects data including your approximate location, browser type, device type, pages visited, and time spent on the site. This data is collected via cookies and is associated with a pseudonymous identifier — it is not directly tied to your name or email address.

You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on or by adjusting your browser's cookie settings.

3. How we use your information

Contact form data is used solely to respond to your enquiry about our link building services. We do not add you to any mailing list, pass your details to third parties, or use your information for any purpose beyond the enquiry you initiated.

Analytics data is used to understand site traffic and improve the user experience. It is processed by Google under their own privacy terms. We do not cross-reference analytics data with contact form submissions.

4. Legal basis for processing (EU and UK visitors)

If you are located in the EU or UK, we process your personal data on the following legal bases under the GDPR and UK GDPR:

• Contact form data: Legitimate interests — specifically, our interest in responding to business enquiries made to us voluntarily.
• Analytics data: Consent — where required by applicable law, we will obtain your consent before placing analytics cookies. You may withdraw consent at any time by adjusting your cookie settings.

5. Cookies

This site uses the following cookies:

We use analytics cookies set by Google Analytics. For a full list of cookies Google Analytics sets, refer to Google's documentation.

We do not use advertising cookies, tracking pixels, or any cookies beyond those listed above.

6. Data sharing and third parties

We do not sell your personal information. We share data only with the following service providers, and only to the extent necessary to operate this site:

• Google Analytics — analytics (data processed in the US; Google is certified under the EU-US Data Privacy Framework)
• Our email provider — delivery of contact form submission notifications to our inbox
• Infrastructure and security providers — for hosting, performance, and abuse prevention

Each of these providers maintains their own privacy practices and security standards.

7. International data transfers

We are based in Canada. If you are located in the EU or UK, your personal data may be transferred to and processed in Canada. Canada has been recognised by the European Commission as providing an adequate level of data protection for commercial organisations subject to PIPEDA.

Where we use US-based service providers (such as Google Analytics), transfers are made under appropriate safeguards including the EU-US Data Privacy Framework and standard contractual clauses where applicable.

8. Data retention

Contact form submissions are retained only as long as necessary to respond to your enquiry and for legitimate business record-keeping purposes. Analytics data is retained in line with our analytics provider's standard retention settings.

9. Your rights

Depending on where you are located, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to or restrict how we process your information
• Withdraw consent where processing is based on consent
• Lodge a complaint with your local data protection authority

Canadian residents may exercise rights under PIPEDA by contacting us directly.

EU residents may also lodge a complaint with your national data protection authority. A list of EU supervisory authorities is available at edpb.europa.eu.

UK residents may lodge a complaint with the Information Commissioner's Office at ico.org.uk.

To exercise any of these rights, contact us at the address below.

10. Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. Contact form submissions are transmitted over HTTPS and delivered securely to our inbox.

11. Children

This site is intended for business use and is not directed at children under the age of 16. We do not knowingly collect personal information from anyone under 16.

12. Changes to this policy

We may update this policy from time to time. When we do, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically.

13. Contact

For privacy-related questions, requests, or complaints, contact us at:

privacy@fuelled.so

We aim to respond to all privacy requests promptly and within any timeframes required by applicable law.